Creating a safer campus for UniSA
Typefaces in use
—Bicyclette by Kostic Type Foundry
—Trade Gothic by Monotype
In 2021, a National Student Safety Survey was conducted, which revealed that 12% of students at UniSA had experienced sexual harassment in the previous 12 months, and a staggering 58% of students were unaware of where to go to make a complaint about sexual assault.
In late 2022, I was approached internally by the Sexual Assault & Harassment (SASH) unit at UniSA, which had begun to create resources that would help students identify how to get help. They were also designing resources to create a safer campus for all students.
The visual identity system had to work alongside the UniSA brand identity while differentiating itself to identify as safe and friendly to students. UniSA SASH wanted to develop a consistent visual identity so that students could quickly identify materials they published.
I created an extensive style guide that included a set of diverse illustrated characters and examples of social media and print-based applications that the internal team could use to create their own content.
I had to create an extensive style guide that would help their team understand how to create their own content.
Example applications helped their in house team visualise how content could be created with the visual identity system.
Unlike a traditional branding project, the aim wasn’t to create a standalone logo. Instead, we developed an identity for their campaign.
A suite of characters were developed to be as diverse as possible, to capture the diversity of UniSA as an educational institution. The working file was designed to allow the internal team at SASH to change skin tones and hair colours to further build out the suite.
