Typography in a state of flux

The brief was to create a typographic wordmark for ANAT's latest exhibition, A Partnership for Uncertain Times: Art + Science + Technology, which tells the story of four artists working in cross-disciplinary fields to create artwork that critically engage with our complex and increasingly uncertain world, particularly at the intersection of art, science & technology.

A non-traditional exhibition, the project focuses on the artists' process as opposed to the outcomes created. The typography needed to portray a sense of unease, complexity, conjecture, and wonder. The final wordmark is designed to capture typography in a state of flux, which we accentuated in a beautiful animation which mimics the movement of water.

Type-heavy essay spreads are offset by image-heavy artist project spreads, balancing both a structured and flexible grid layout. The typographic branding is reiterated by the slight warping of each artist's name. We worked to maintain accessibility, where possible, following the State Governments Accessibility Guidelines.